The Architect Company in Canada
Axis is a fictional architect company located in Canada. Identity of Axis was created to support the strategic ambitions of modern architects in the city of Toronto. Composed of two extended terminals of the letter x, the elongated line changes the look of the letter x into a grid. A simplistic business system was created to match the clean and impactful visual identity of the company. Axis is a result from the letter A and the number 4. To incorporate the number 4 in the brand, the slogan “4 the Architects” was created.
This logotype was the result of a letter number project done in GRA 321/322: Technology for Design; where we were tasked with designing an identity system out of letters and numbers, which were chosen at random.